I recently applied for a job with a major UK industrial design company and was more than pleased to receive an email to say that I have been selected for interview. What really impressed me was that they had taken the time to breakdown what they were looking for.
An itemised list of what to put in my portfolio, tips on sketches, story boards, drawings to bring along. There was even 2 or 3 links to websites outside of the company for inspiration and the kind of work they are looking to see! Why can't everybody do this, I always panic when it comes to my portfolio, possibly because I neglect it. In my current line of work there is not much that I do that wow's prospective employers but it fulfils a need and is very successful in its sector. Working a 60 hour a week job and balancing this with a social life means the time I can spend on my portfolio is sporadic at best so to be given a "york notes" for the interview was brilliant.
