I stumbled upon this video whilst on the Cooper-Hewitt, National Design Museum website over a lunch break. Having visited New York in November last year one of the highlights of my trip was visiting this museum (sounds a bit dull I know), I was astonished at how accessible the design methodology was in relation to the pieces on display something I have always found somewhat lacking in other design museums I have visited. I was also impressed in their commitment to educate their visitors through video interviews with the designers. Their website is definitely worth checking out as it has links to a great exhibition archive and you tube channel of lectures and interviews.
So enough rambling, this video is a talk given by Bill Mogridge entitled 'What is Design?'. It touches on a wide variety of industrial and interactive design topics that are useful.
The video is too large to embed here so please follow the link What is Design?
Bill Moggridge is a British Industrial and Interaction designer who co-founded design firm IDEO in 1991 and is the current director of the Smithsonian Institution's Cooper-Hewitt, National Design Museum in New York. He advocates applying a user-centered design process in product development cycles and also works towards popularizing interaction design as a mainstream discipline. As well as being a Royal Designer for Industry since 1988, he was honored with the lifetime achievement award at the National Design Awards at the White House in 2009.
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